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Privacy Policy

This privacy policy describes how we gather and process your personal information throughout our website, located at www.mysweetrelease.com (referred to later as the "Site"). It provides you with the necessary information regarding your rights and our obligations. It also explains how, why and when we process your personal data.


By using the Site or obtaining any product or service through this Site, you agree to the limited collection and use of information as outlined in this Policy. If you do not agree to this Policy, please do not use the Site.


Emails from MySweetRelease.com or its business partners, and the Site itself, may contain links to other Internet websites, including sites that may or may not be owned or operated by MySweetRelease.com or MSR. Unless otherwise explicitly stated, we are not responsible for the privacy practices or the content of such websites, including their use of any information (such as IP number, browser type or operating system) collected when email recipients or Site visitors click through links to those sites. If you visit such websites, we encourage you to become familiar with the privacy practices of the sites to ensure a safe browsing experience.


We may from time to time update this Policy to reflect changing technology and other factors. We will notify you of changes to the Policy by posting the updated Policy on this page. We ask that you bookmark and periodically review this page to ensure that you remain familiar with the most current version of the Policy.


Information That We Collect
MSR, LLC processes your personal information to meet our legal, statutory and contractual obligations and to provide you with our products and services. We will never collect any unnecessary personal data from you and do not process your information in any way other than as specified in this notice.


MySweetRelease.com collects two basic types of information during your visits to our Site.


First, we collect non-personally identifiable information. This is general information that cannot be traced to individuals and contains no personalized data, think of it as a simple census form. When visitors come to our Site, we collect and aggregate information indicating, among other things, which pages of the Site were visited, the order in which they were visited and which links on the site were clicked. Collecting such information involves logging the IP addresses, operating system and browser software used by each visitor to the Site. Although such information is not personally identifiable, it may be possible to determine from an IP address a visitor’s Internet Service Provider and the general geographic location of the visitor’s point of connectivity. We then use this information in making modifications and improvements to the site to provide users with a smoother and more efficient shopping experience.

We also use non-invasive "cookies" and other tracking technologies to collect non-personally identifiable information. Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your Web browser. These cookies do not track other websites you might visit and they do not plant malware on your computer. Our non-invasive cookies allow us to recognize your browser so we can personalize your return visits to the Site and save you time during checkout.


If you are uncomfortable with cookies on your computer, you can always remove them by accessing the options menu of your browser. Please refer to your browser’s help menu for more specific directions if needed.


Second, MySweetRelease.com collects personally identifiable information as needed to provide you with requested services and to process your orders. This information typically comes from the account sign-up form, order form, email marketing opt-in form, and others. These forms require that you provide us with certain personally identifiable information, such as your:

  • Name
  • Date of Birth
  • Mailing  Address
  • Physical Address
  • Email  Address
  • Home Telephone Number
  • Mobile Telephone Number
  • Credit Card  Number


Further, when you use the Site to purchase a product as a gift and ask us to deliver it for you, we collect personally identifiable information regarding the gift recipient, including their name and mailing address.


How We Use Your Data (Legal Basis for Processing)
MSR, LLC takes your privacy very seriously and will never disclose, share or sell your data without your consent; unless required to do so by law. We only retain your data for as long as is necessary and for the purpose(s) specified in this notice. Where you have consented to us providing you with promotional offers and marketing, you are free to withdraw this consent at any time.


MySweetRelease.com uses non-personally identifiable information, such as your IP address and the pages that you visit on our Site, to help diagnose problems with our servers and to administer our Site and improve Site-related services and features. Your IP address and other non-personally identifiable information also may be used to gather broad demographic information and to recognize customer traffic patterns and Site usage trends. This information aids us in merchandising and in developing the design and layout of the Site.


We also might share aggregated statistical data and other non-personally identifiable information with our current and potential business partners and with our service providers to help them provide similar services.


MySweetRelease.com sometimes administers online surveys in connection with the Site in which we ask you for demographic information and opinions. We do not ask you for personally identifiable information as part of a survey. We use the collected survey data on an aggregated basis to better understand the needs of all of our customers.


MySweetRelease.com uses personally identifiable information collected from you to complete transactions initiated by you, particularly the sale and delivery of products and services. Your personally identifiable information is also used to get in touch with you when necessary to provide updates about your order and answer any questions you might have.


We may also use personally identifiable information to contact you to make sure you are satisfied with our goods and services or to find out how we can serve you better. Your decision to participate in any survey or questionnaire about this is completely voluntary. Further, we may use personally identifiable information to conduct in-depth marketing research regarding our customers and potential customers.


Financial information (credit card numbers, credit card expiration dates, billing address, and so forth) is used solely to bill you for products and services and we make every effort to keep your information secure from theft or fraud.


MySweetRelease.com also may use your personally identifiable information to "pre-populate" forms that are used by the Site to facilitate transactions with us and save you from entering every data field on the checkout.


MySweetRelease.com may send to you periodic announcements regarding your order, status updates, service changes concerning the Site and other administrative matters. You may also, from time to time, receive information from us regarding new features, new products and services and special offers we think you'll find valuable. Also, while we won't share your email address with other companies, we may rent, sell or exchange your postal mailing address and information about your transactions with businesses that we believe to be reputable and that can provide you with offers and information that we think will be of interest to you. If you'd like to opt out of receiving future mailings from MySweetRelease.com or opt out of MySweetRelease.com providing your postal mailing address to third parties, please follow the procedure outlined in the Opt-Out section below.


There are some special instances when we might use or disclose personally identifiable information:

  • Gift Recipients
    As noted above, we collect personally identifiable information regarding  gift recipients and people to whom you may wish to give gifts in the  future. This is done in order to accommodate proper gift delivery to such  recipients and remind you of upcoming gift-giving occasions. We do not  sell or rent any personally identifiable information that you provide to  us regarding such persons, but gift recipients may, from time to time,  receive offers from us via postal mailings regarding new features, new  products and services and special offers we think they will find of  interest.  Also we may send marketing offers via postal mailings to gift recipients on behalf of ourselves and our business partners. In connection  with such offers, we allow gift recipients to opt out of receiving future  marketing-related postal mailings from us, as discussed in the Opt-Out section below.
  • Service Providers
    We work with third parties who provide services, including but not limited to website hosting, order processing and fulfillment, credit card clearance, e-commerce affiliation, data analysis, emailing, marketing, targeting and other services. Some of these third parties may be given access to some or all of the information that you provide to us and may use cookies or other tracking technologies in connection with providing their services. To the extent that we provide your personally identifiable information to such third parties, we restrict their ability to use such information for their own marketing purposes to the best of our abilities.  However, we cannot be responsible for the privacy policies or practices of such third parties. 
  • As Required  By Law
    Subject to applicable law, we reserve the right to release information concerning any Site visitor where such visitor is believed to be in violation of his or her obligations to us, is partaking (or is suspected of partaking) in any illegal activity, in response to civil subpoenas and discovery requests, to protect the interests of MySweetRelease.com, our customers or others, and as otherwise permitted or required by law as regards to these special cases.

Your Rights
You have the right to access any personal information that MSR, LLC processes about you and to request information about:

  • What personal data we hold about you
  • The purposes of the processing
  • The categories of personal data concerned
  • The recipients to whom the personal data has/will be disclosed
  • How long we intend to store your personal data for
  • If we did not collect the data directly from you, information about the source.


If you believe that we hold any incomplete or inaccurate data about you, you have the right to ask us to correct and/or complete the information and we will strive to do so as quickly as possible; unless there is a valid reason for not doing so, at which point you will be notified.


You also have the right to request erasure of your personal data or to restrict processing (where applicable) in accordance with the data protection laws; as well as to object to any direct marketing from us. Where applicable, you have the right to data portability of your information and the right to be informed about any automated decision-making we may use.


If we receive a request from you to exercise any of the above rights, we may ask you to verify your identity before acting on the request; this is to ensure that your data is protected and kept secure.


Sharing and Disclosing Your Personal Information
We do not share or disclose any of your personal information without your consent, other than for the purposes specified in this notice or where there is a legal requirement. MSR, LLC uses third parties to provide the below services and business functions; however, all processors acting on our behalf only process your data in accordance with instructions from us and comply fully with this privacy notice, the data protection laws and any other appropriate confidentiality and security measures.


Order Processing
Square Services are our payment processing partners. As such we share with them your name, billing address and necessary credit card information. Keep in mind that, while we encourage all third parties involved in running our business to adhere to our policies regarding the privacy of our visitors and to handle personally identifiable information in a responsible manner, we cannot and do not assume any responsibility for any actions or omissions of third parties, including the manner in which they use information received either from MySweetRelease.com or independently.


Opting Out
You can opt out of emails from MySweetRelease.com as well as mailings from third-party marketers by using this link: Contact Us or mailing your written opt-out requests to this address:

Customer Service
My Sweet Release
PO Box 66146
Washington, DC 20035


Please allow up to two weeks for your request to be processed. You may also review additional opt-out options at www.aboutads.info/choices or www.networkadvertising.org.


Safeguarding Measures
MSR, LLC takes your privacy seriously and takes every reasonable measure and precaution to protect and secure your personal data. We work hard to protect you and your information from unauthorized access, alteration, disclosure, or destruction and have several layers of security measures in place, including, but not limited to:

  • The highest levels of encryption for both data at rest and during transmission
  • Robust access controls
  • Multi-layered defenses
  • Vulnerability management, intrusion detection, monitoring, and continuous testing
  • A mature InfoSec policy


Unfortunately, no security system, or system of transmitting data over the Internet, can be guaranteed to be 100% secure. While we work hard to protect your personally identifiable information, we cannot guarantee the security of our servers, the means by which information is transmitted between your computer and MySweetRelease.com's servers, or any information provided to us or to any third party through or in connection with the Site. You provide all such information at your own risk, but please remember that these risks can be minimized by using responsible browsing habits such as the use of anti-virus software and similar protection measures.


Transfers Outside the EU
MSR, LLC is located in the United States and as such all data is stored and processed in the US. Personal data in the European Union is protected by the General Data Protection Regulation (GDPR).


Consequences of Not Providing Your Data
You are not obligated to provide your personal information to MSR, LLC. However, this information is required for us to provide you with our services and deliver your products. We will not be able to offer some or all of our services without it.


How Long We Keep Your Data
MSR, LLC only ever retains personal information for as long as is necessary and we have strict review and retention policies in place to meet these obligations.


Where you have consented to us using your details for direct marketing, we will keep such data until you notify us otherwise and/or withdraw your consent.


Special Categories Data
Owing to the products, services or treatments that we offer, MSR, LLC sometimes needs to process sensitive personal information (known as special category data) about you, as a consequence of the type of products we sell. Where we collect such information, we will only request and process the minimum necessary for the specified purpose and identify a compliant legal basis for doing so.


Where we rely on your consent for processing special category data, we will obtain your explicit consent through a checkbox on our website. You can modify or withdraw consent at any time, which we will act on immediately, unless there is a legitimate or legal reason for not doing so.


Lodging A Question or Complaint
MSR, LLC only processes your personal information in compliance with this privacy notice and in accordance with the relevant data protection laws. If, however, you have a question about this Policy, the data collection and usage practices of this Site or your dealings with this site, you can click this link: Contact Us or mail us at:

Customer Service
My Sweet Release
PO Box 66146
Washington, DC 20035


If you wish to report a complaint regarding the processing of your personal data or are unsatisfied with how we have handled your information, you contact the supervisory authority by mail at:

MSR, LLC